
PRODUCT DEVELOPMENT + SUPPLY CHAIN EXECUTION
Built to support B2B hardware brands and operators.
PRODUCT & SUPPLY CHAIN PARTNER
END-TO-END, FROM CONCEPT TO DELIVERY
WITHOUT THE OVERHEAD OF BUILDING IT IN-HOUSE.
WHAT WE DO
How We Support
—

FROM DEVELOPMENT TO DELIVERY
It’s not just about finding a factory. We help keep product development, supplier communication, production, and delivery timelines aligned from start to finish — with structured, hands-on execution that moves projects forward reliably.
Whether you’re launching a new hardware product, expanding an existing line, or seeking a US-based, bilingual OEM/ODM interface that moves between the US and China without the overhead of a full-time in-house hire — we work as a lean, hands-on extension of your team. We handle the factory-side execution and day-to-day follow-through, so your team can stay focused on the brand and core business priorities.



Your Product & Supply Chain Partner.
Roselle Yu – Founder of AIIBOO and a product & supply chain partner for B2B hardware companies.
—
With over a decade of experience across global supply chain, electronics manufacturing, and OEM/ODM product development, I help B2B hardware companies move products from concept into production, and support product adoption, iteration, and ongoing product and supplier management with clear communication and structured follow-through.
Having worked inside both Asian manufacturers and U.S. companies, I understand the disconnects and friction points between brands and factories that slow down or underdeliver projects. That has shaped how I work: with a strong sense of ownership, an execution-focused mindset, and the ability to navigate cross-cultural stakeholders and cross-functional collaborations across different environments.
Today, through AIIBOO, I work as a lean, hands-on extension of client teams, supporting alignment between brand teams and manufacturers across product development, production, and supply chain execution.
Key Brands I’ve Supported
Across OEM/ODM hardware development & supply chain execution
12+
Years of Experience
50+
Brands & Operators Supported
$80M+
Revenue Influenced
PMP
Certified

Let’s Move Your Product Forward
—
Working on a hardware product or supply chain challenge?
Let’s connect to explore how we can support your next step.