FROM DEVELOPMENT TO DELIVERY

Roselle Yu Signature

With over a decade of experience across global supply chain, electronics manufacturing, and OEM/ODM product development, I help B2B hardware companies move products from concept into production, and support product adoption, iteration, and ongoing product and supplier management with clear communication and structured follow-through.

Having worked inside both Asian manufacturers and U.S. companies, I understand the disconnects and friction points between brands and factories that slow down or underdeliver projects. That has shaped how I work: with a strong sense of ownership, an execution-focused mindset, and the ability to navigate cross-cultural stakeholders and cross-functional collaborations across different environments.

Today, through AIIBOO, I work as a lean, hands-on extension of client teams, supporting alignment between brand teams and manufacturers across product development, production, and supply chain execution.